Branding : (Record no. 2650)

MARC details
000 -LEADER
fixed length control field 02056nam a22004097a 4500
001 - CONTROL NUMBER
control field 19406801
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260609142514.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 260609b |||||||| |||| 00| 0 eng d
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2016962481
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780198749912
Qualifying information paperback
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0198749910
Qualifying information paperback
035 ## - SYSTEM CONTROL NUMBER
System control number 19406801
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)990133673
040 ## - CATALOGING SOURCE
Language of cataloging eng
Transcribing agency KMU
Description conventions rda
042 ## - AUTHENTICATION CODE
Authentication code lccopycat
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HD69.B7
Item number J66 2017
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Jones, Robert,
Dates associated with a name 1957 August 31-
Relator term author.
245 10 - TITLE STATEMENT
Title Branding :
Remainder of title a very short introduction /
Statement of responsibility, etc. Robert Jones.
250 ## - EDITION STATEMENT
Edition statement First edition.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Oxford, United Kingdom ;
-- New York, NY :
Name of producer, publisher, distributor, manufacturer Oxford University Press,
Date of production, publication, distribution, manufacture, or copyright notice 2017.
300 ## - PHYSICAL DESCRIPTION
Extent 136 pages :
Other physical details illustrations ;
Dimensions 18 cm.
336 ## - CONTENT TYPE
Content type term text
Content type code txt
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Media type code n
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volume
Carrier type code nc
Source rdacarrier
490 1# - SERIES STATEMENT
Series statement Very short introductions ;
Volume/sequential designation 527
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references (pages 123-128) and index.
520 ## - SUMMARY, ETC.
Summary, etc. In this 'Very Short Introduction' Robert Jones discusses the rising omnipresence of brands, and analyses how they work their magic. He considers the incredible potency of brands as a commercial, social, and cultural force, and looks at the many different kinds of brands that exist - from products, services, and artistic properties, to companies, charities, sports clubs, and political parties. Defining what we mean by the word 'brand', he explores both the positive and negative aspects of brands. Finally Jones considers the business of branding, and asks whether the idea of brands and branding is starting to decline, or whether it has a long future ahead.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Branding (Marketing)
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Brand name products.
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Brand name products.
Source of heading or term fast
Authority record control number or standard number (OCoLC)fst00837883
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Branding (Marketing)
Source of heading or term fast
Authority record control number or standard number (OCoLC)fst01743755
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE
Uniform title Very short introductions ;
Volume/sequential designation 527.
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c copycat
d 2
e ncip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Non-Fiction
Suppress in OPAC No
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection Home library Current library Shelving location Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Library of Congress Classification     Non-fiction Kapasa Makasa University Kapasa Makasa University Open Access 09.06.2026 Donation   HD69.B7. J66 Jon 301502 09.06.2026 09.06.2026 Non-Fiction