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Social marketing : influencing behaviors for good / Nancy R. Lee, Philip Kotler.

By: Contributor(s): Material type: TextPublication details: Thousand Oaks, Calif. : SAGE Publications, c2011.Edition: 4th edDescription: xi, 502 p. : ill. ; 24 cmISBN:
  • 9781412981491 (pbk. : alk. paper)
  • 1412981492 (pbk. : alk. paper)
Subject(s): LOC classification:
  • HF5414 .K67 2011
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Prev. ed. entered under: Kotler, Philip.

Includes bibliographical references and indexes.

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