Social media marketing / Tracy Tuten.

By:

Tuten, Tracy [author.]

Material type:

TextPublisher: Thousand Oaks : Sage Publications, 2023Edition: FifthDescription: xii, 447 pages: Pictures; 25 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9781529623826
9781529623819

LOC classification:

HF5415.I265 T88

Summary: "The original, bestselling, and award-winning textbook on social media marketing, featuring all the essential topics, concepts, research, and practical application for study and career success. Now thoroughly updated in this fifth edition to reflect the latest developments in social media marketing research and practice, and with new case studies and examples, including brands such as Apple, Cadbury, Lush Cosmetics and Zoom. A must-read for all students and practitioners of social media marketing. Tracy L. Tuten is a professor of marketing at Sofia University, USA"-- Provided by publisher.

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Holdings ( 1 )
Title notes ( 1 )

Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Non-Fiction	Kapasa Makasa University Open Access	Kapasa Makasa University	Non-fiction		HF5415.I265 T88 Tut (Browse shelf(Opens below))					Available			301538

Total holds: 0

"The original, bestselling, and award-winning textbook on social media marketing, featuring all the essential topics, concepts, research, and practical application for study and career success. Now thoroughly updated in this fifth edition to reflect the latest developments in social media marketing research and practice, and with new case studies and examples, including brands such as Apple, Cadbury, Lush Cosmetics and Zoom. A must-read for all students and practitioners of social media marketing. Tracy L. Tuten is a professor of marketing at Sofia University, USA"-- Provided by publisher.

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