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  <titleInfo>
    <title>Managing Marketing in the 21st Century</title>
    <subTitle>Developing and Implementing the market strategy - European</subTitle>
  </titleInfo>
  <name type="personal">
    <namePart>Capon Noel</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart>Capon Roy</namePart>
  </name>
  <name type="personal">
    <namePart>Hulbert Mac James</namePart>
  </name>
  <name type="personal">
    <namePart>Maize Lyn</namePart>
  </name>
  <typeOfResource>text</typeOfResource>
  <originInfo>
    <place>
      <placeTerm type="text">New York</placeTerm>
    </place>
    <publisher>Wessex</publisher>
    <dateIssued>2009</dateIssued>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
  </language>
  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>118 pages.: ill.; 27cm.</extent>
  </physicalDescription>
  <targetAudience>Include endnotes, glossary, appendix and index</targetAudience>
  <note type="statement of responsibility">Noel Capon,Roy Capon,James Mac Hulbert and Lyn Maize</note>
  <subject>
    <topic>Market Strategy</topic>
  </subject>
  <subject>
    <topic>Marketing</topic>
  </subject>
  <classification authority="lcc">HF 5415.13 Cap 2009</classification>
  <identifier type="isbn">9780979734441 (pbk)</identifier>
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