TY  - BOOK
AU  - Capon Noel
AU  - Capon Roy,
AU  - Hulbert Mac James,
AU  - Maize Lyn
TI  - Managing Marketing in the 21st Century: Developing and Implementing the market strategy - European
SN  - 9780979734441 (pbk)
AV  - HF 5415.13 Cap 2009 
PY  - 2009///
CY  - New York
PB  - Wessex
KW  - Market Strategy
KW  - Marketing
N1  - Include endnotes, glossary, appendix and index
ER  -