@book{211,
	author = {Peter, J. Paul. and Donnelly, James H.},
	title = {Marketing management :},
	publisher = {McGraw-Hill/Irwin,},
	year = {c2007.},
	address = {Boston :},
	edition = {8th ed.},
	url = {http://www.loc.gov/catdir/enhancements/fy0665/2005056244-t.html}
}