Peter, J. Paul. <br/><br/>
Marketing management :  knowledge and skills / 
J. Paul Peter, James H.  Donnelly, Jr. 
 - 8th ed. 
 - Boston :  McGraw-Hill/Irwin,  c2007. 
 - xvii, 813 p. :  ill. ;  27 cm. 
<br/><br/>Includes bibliographical references (p. 789-795) and indexes. 
<br/><br/><label>ISBN: </label>0073137634 (hbk) 9780073137636 (hbk) 
<br/><br/><label>LCCN: </label>2005056244 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Marketing--Management--Case studies.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .P387 2007