01944nam a22004097a 450000100090000000300040000900500170001300800410003001000170007101500190008801600180010702000280012502000250015302000290017802000260020703500130023303500210024604000230026704200140029005000220030410000270032624500330035325000190038626400260040530000290043133600260046033700280048633800270051450000280054150400670056950504520063652003410108865000280142965000290145765000280148665000200151417615417OSt20260608140338.0260608b        |||||||| |||| 00| 0 eng d  a  2013932565  aGBB3848702bnb7 a0164993762Uk  a9781446256299qhardback  a1446256294qhardback  a9781446256305qpaperback  a1446256308qpaperback  a17615417  a(OCoLC)869728625  aKMUbengcKMUeRDA  alccopycat00aPN4783b.M36 20141 aMcKane, Anna,eauthor.10aNews writing /cAnna McKane.  a[2nd edition]. 1aLondonbSAGE,c[2014]  aviii, 182 pages ;c24 cm  atextbtxt2rdacontent  aunmediatedbn2rdamedia  avolumebnc2rdacarrier  aPrevious edition: 2006.  aIncludes bibliographical references (pages 178-180) and index.0 a1. What makes news? -- 2. Gathering the news -- 3. The effective intro -- 4. The inverted pyramid -- 5. News as a conversation -- 6. Make it a new story, not a narrative -- 7. Presentation and headlines -- 8. Other ways into the story-- 9. Accuracy and getting it right -- 10. Choosing the right words -- 11. Writing for clarity -- 12. Grammar and punctuation -- 13. More news models -- Epilogue -- Appendix -- Glossary -- Further reading -- Index  aThe ability to hone and craft an eye catching news story is fundamental to good journalism. It is an essential skill that all journalists must carry with them. The growth of online journalism and of social media has meant that the skills required in news writing are evolving, opening up fresh challenges and exciting new possibilities. 0aJournalismxAuthorship. 0aReporters and reporting. 0aMass mediaxAuthorship. 0aReport writing.