<?xml version="1.0" encoding="UTF-8"?>
<record
    xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
    xsi:schemaLocation="http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd"
    xmlns="http://www.loc.gov/MARC21/slim">

  <leader>02174nam a22004577a 4500</leader>
  <controlfield tag="001">17615417</controlfield>
  <controlfield tag="003">OSt</controlfield>
  <controlfield tag="005">20260608140338.0</controlfield>
  <controlfield tag="008">260608b        |||||||| |||| 00| 0 eng d</controlfield>
  <datafield tag="010" ind1=" " ind2=" ">
    <subfield code="a">  2013932565</subfield>
  </datafield>
  <datafield tag="015" ind1=" " ind2=" ">
    <subfield code="a">GBB384870</subfield>
    <subfield code="2">bnb</subfield>
  </datafield>
  <datafield tag="016" ind1="7" ind2=" ">
    <subfield code="a">016499376</subfield>
    <subfield code="2">Uk</subfield>
  </datafield>
  <datafield tag="020" ind1=" " ind2=" ">
    <subfield code="a">9781446256299</subfield>
    <subfield code="q">hardback</subfield>
  </datafield>
  <datafield tag="020" ind1=" " ind2=" ">
    <subfield code="a">1446256294</subfield>
    <subfield code="q">hardback</subfield>
  </datafield>
  <datafield tag="020" ind1=" " ind2=" ">
    <subfield code="a">9781446256305</subfield>
    <subfield code="q">paperback</subfield>
  </datafield>
  <datafield tag="020" ind1=" " ind2=" ">
    <subfield code="a">1446256308</subfield>
    <subfield code="q">paperback</subfield>
  </datafield>
  <datafield tag="035" ind1=" " ind2=" ">
    <subfield code="a">17615417</subfield>
  </datafield>
  <datafield tag="035" ind1=" " ind2=" ">
    <subfield code="a">(OCoLC)869728625</subfield>
  </datafield>
  <datafield tag="040" ind1=" " ind2=" ">
    <subfield code="a">KMU</subfield>
    <subfield code="b">eng</subfield>
    <subfield code="c">KMU</subfield>
    <subfield code="e">RDA</subfield>
  </datafield>
  <datafield tag="042" ind1=" " ind2=" ">
    <subfield code="a">lccopycat</subfield>
  </datafield>
  <datafield tag="050" ind1="0" ind2="0">
    <subfield code="a">PN4783</subfield>
    <subfield code="b">.M36 2014</subfield>
  </datafield>
  <datafield tag="100" ind1="1" ind2=" ">
    <subfield code="a">McKane, Anna,</subfield>
    <subfield code="e">author.</subfield>
  </datafield>
  <datafield tag="245" ind1="1" ind2="0">
    <subfield code="a">News writing /</subfield>
    <subfield code="c">Anna McKane.</subfield>
  </datafield>
  <datafield tag="250" ind1=" " ind2=" ">
    <subfield code="a">[2nd edition].</subfield>
  </datafield>
  <datafield tag="264" ind1=" " ind2="1">
    <subfield code="a">London</subfield>
    <subfield code="b">SAGE,</subfield>
    <subfield code="c">[2014]</subfield>
  </datafield>
  <datafield tag="300" ind1=" " ind2=" ">
    <subfield code="a">viii, 182 pages ;</subfield>
    <subfield code="c">24 cm</subfield>
  </datafield>
  <datafield tag="336" ind1=" " ind2=" ">
    <subfield code="a">text</subfield>
    <subfield code="b">txt</subfield>
    <subfield code="2">rdacontent</subfield>
  </datafield>
  <datafield tag="337" ind1=" " ind2=" ">
    <subfield code="a">unmediated</subfield>
    <subfield code="b">n</subfield>
    <subfield code="2">rdamedia</subfield>
  </datafield>
  <datafield tag="338" ind1=" " ind2=" ">
    <subfield code="a">volume</subfield>
    <subfield code="b">nc</subfield>
    <subfield code="2">rdacarrier</subfield>
  </datafield>
  <datafield tag="500" ind1=" " ind2=" ">
    <subfield code="a">Previous edition: 2006.</subfield>
  </datafield>
  <datafield tag="504" ind1=" " ind2=" ">
    <subfield code="a">Includes bibliographical references (pages 178-180) and index.</subfield>
  </datafield>
  <datafield tag="505" ind1="0" ind2=" ">
    <subfield code="a">1. What makes news? -- 2. Gathering the news -- 3. The effective intro -- 4. The inverted pyramid -- 5. News as a conversation -- 6. Make it a new story, not a narrative -- 7. Presentation and headlines -- 8. Other ways into the story-- 9. Accuracy and getting it right -- 10. Choosing the right words -- 11. Writing for clarity -- 12. Grammar and punctuation -- 13. More news models -- Epilogue -- Appendix -- Glossary -- Further reading -- Index</subfield>
  </datafield>
  <datafield tag="520" ind1=" " ind2=" ">
    <subfield code="a">The ability to hone and craft an eye catching news story is fundamental to good journalism. It is an essential skill that all journalists must carry with them. The growth of online journalism and of social media has meant that the skills required in news writing are evolving, opening up fresh challenges and exciting new possibilities.</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="0">
    <subfield code="a">Journalism</subfield>
    <subfield code="x">Authorship.</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="0">
    <subfield code="a">Reporters and reporting.</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="0">
    <subfield code="a">Mass media</subfield>
    <subfield code="x">Authorship.</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="0">
    <subfield code="a">Report writing.</subfield>
  </datafield>
  <datafield tag="906" ind1=" " ind2=" ">
    <subfield code="a">7</subfield>
    <subfield code="b">cbc</subfield>
    <subfield code="c">copycat</subfield>
    <subfield code="d">2</subfield>
    <subfield code="e">epcn</subfield>
    <subfield code="f">20</subfield>
    <subfield code="g">y-gencatlg</subfield>
  </datafield>
  <datafield tag="942" ind1=" " ind2=" ">
    <subfield code="2">lcc</subfield>
    <subfield code="c">BK</subfield>
    <subfield code="n">0</subfield>
  </datafield>
  <datafield tag="999" ind1=" " ind2=" ">
    <subfield code="c">2634</subfield>
    <subfield code="d">2634</subfield>
  </datafield>
  <datafield tag="952" ind1=" " ind2=" ">
    <subfield code="0">0</subfield>
    <subfield code="1">0</subfield>
    <subfield code="2">lcc</subfield>
    <subfield code="4">0</subfield>
    <subfield code="7">0</subfield>
    <subfield code="8">NFIC</subfield>
    <subfield code="a">CPL</subfield>
    <subfield code="b">CPL</subfield>
    <subfield code="c">OA</subfield>
    <subfield code="d">2026-06-08</subfield>
    <subfield code="e">Donation</subfield>
    <subfield code="l">0</subfield>
    <subfield code="o">PN 4783.M36 Mck</subfield>
    <subfield code="p">301514</subfield>
    <subfield code="r">2026-06-08 14:05:30</subfield>
    <subfield code="w">2026-06-08</subfield>
    <subfield code="y">BK</subfield>
  </datafield>
</record>
