McKane, Anna creator author. text [2nd edition]. monographic eng

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viii, 182 pages ; 24 cm The ability to hone and craft an eye catching news story is fundamental to good journalism. It is an essential skill that all journalists must carry with them. The growth of online journalism and of social media has meant that the skills required in news writing are evolving, opening up fresh challenges and exciting new possibilities. 1. What makes news? -- 2. Gathering the news -- 3. The effective intro -- 4. The inverted pyramid -- 5. News as a conversation -- 6. Make it a new story, not a narrative -- 7. Presentation and headlines -- 8. Other ways into the story-- 9. Accuracy and getting it right -- 10. Choosing the right words -- 11. Writing for clarity -- 12. Grammar and punctuation -- 13. More news models -- Epilogue -- Appendix -- Glossary -- Further reading -- Index Anna McKane. Previous edition: 2006. Includes bibliographical references (pages 178-180) and index. Journalism Authorship Reporters and reporting Mass media Authorship Report writing PN4783 .M36 2014 9781446256299 1446256294 9781446256305 1446256308 2013932565 KMU 260608 20260608140338.0 17615417 eng