03159nam a22005537a 4500 21782729 OSt 20260609074750.0 260609b |||||||| |||| 00| 0 eng d 2020949366 020083165 Uk 9781529718515 (hbk.) 1529718511 9781529718508 (pbk.) 1529718503 21782729 (OCoLC)1233318831 KMU eng KMU rda KMU lccopycat HF5823 .H185 2021 Hackley, Christopher E., author. Advertising & promotion / Chris Hackley, Rungpaka Amy Hackley.. Advertising and promotion Fifth edition Los Angeles : SAGE, 2021. xiv, 404 pages : illustrations (colour) ; 24 cm text rdacontent still image rdacontent unmediated rdamedia volume rdacarrier Includes bibliographical references (pages 374-395) and index. "Now in its fifth edition, this popular textbook continues to provide students with a comprehensive insight into the world of advertising and promotional communications. Unique in its approach, the authors situate the key concepts of marketing communications from the perspective of advertising agencies and provide insight into what a career within an ad agency might be like. Their critical approach grounded in up-to-date research allows the reader to develop an interdisciplinary understanding of marketing and advertising, including business, socio-cultural, media studies and consumer culture theory perspectives. Along with striking full colour visual advertisements and illustrations, new examples and case studies, this fifth edition has been fully updated to include: two brand new chapters on Social Media Advertising and Digital Advertising; commentary on how the COVID-19 pandemic has and will impact advertising; the evolving role of advertising agencies in the post digital era; and emerging forms of advertising and promotion, including the role of influencers." --Provided by publisher. Advertising. Advertising Social aspects. Sales promotion. Advertising Brand name products. Business and Management. eflch Advertising. fast (OCoLC)fst00797511 Advertising Brand name products. fast (OCoLC)fst00797554 Advertising Social aspects. fast (OCoLC)fst00797762 Sales promotion. fast (OCoLC)fst01103868 Business and Management. ukslc Hackley, Rungpaka Amy, author. Online version: Hackley, Chris. Advertising and Promotion. 5th. London : SAGE Publications Ltd, 2021 9781529756159 (OCoLC)1238670071 7 cbc copycat 2 ncip 20 y-gencatlg lcc BK 5th 0 2638 2638 0 0 lcc 0 0 NFIC CPL CPL OA 2026-06-09 Donation 0 HF5823. H185 Hac 301495 2026-06-09 07:50:52 2026-06-09 BK