a very short introduction Jones, Robert 1957 August 31- creator author. text First edition. monographic eng

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136 pages : illustrations ; 18 cm. In this 'Very Short Introduction' Robert Jones discusses the rising omnipresence of brands, and analyses how they work their magic. He considers the incredible potency of brands as a commercial, social, and cultural force, and looks at the many different kinds of brands that exist - from products, services, and artistic properties, to companies, charities, sports clubs, and political parties. Defining what we mean by the word 'brand', he explores both the positive and negative aspects of brands. Finally Jones considers the business of branding, and asks whether the idea of brands and branding is starting to decline, or whether it has a long future ahead. Robert Jones. Includes bibliographical references (pages 123-128) and index. Branding (Marketing) Brand name products Brand name products Branding (Marketing) HD69.B7 J66 2017 9780198749912 0198749910 2016962481 260609 20260609142514.0 19406801 eng