TY  - BOOK
AU  - Jones,Robert
TI  - Branding: a very short introduction 
T2  - Very short introductions
SN  - 9780198749912
AV  - HD69.B7 J66 2017
PY  - 2017///
CY  - Oxford, United Kingdom, New York, NY
PB  - Oxford University Press
KW  - Branding (Marketing)
KW  - Brand name products
KW  - fast
N1  - Includes bibliographical references (pages 123-128) and index
N2  - In this 'Very Short Introduction' Robert Jones discusses the rising omnipresence of brands, and analyses how they work their magic. He considers the incredible potency of brands as a commercial, social, and cultural force, and looks at the many different kinds of brands that exist - from products, services, and artistic properties, to companies, charities, sports clubs, and political parties. Defining what we mean by the word 'brand', he explores both the positive and negative aspects of brands. Finally Jones considers the business of branding, and asks whether the idea of brands and branding is starting to decline, or whether it has a long future ahead
ER  -