02131nam a22003737a 450000100090000000300040000900500170001300800410003001000170007101500190008801600180010702000290012502000260015403500130018003500220019304000230021504200140023805000300025210000350028224501030031726400740042026400110049430000230050533600260052833700280055433800270058250400510060952002110066052007580087161000190162965000440164865000370169265000280172921271682OSt20260610063151.0260610b        |||||||| |||| 00| 0 eng d  a  2019394498  aGBB9435242bnb7 a0192830232Uk  a9781912454211qhardcover  a1912454211qhardcover  a21271682  a(OCoLC)1090428144  aKMUbengcKMUerda  alccopycat00aTK5105.8868.Y68bS76 20191 aStokel-Walker, Chris,eauthor.10aYouTubers :bhow Youtube shook up TV and created a new generation of stars /cChris Stokel-Walker. 1aKingston upon Thames, Surrey, United Kingdom :bCanbury Press,c2019. 4c©2019  a349 pages :c24 cm  atextbtxt2rdacontent  aunmediatedbn2rdamedia  avolumebnc2rdacarrier  aIncludes bibliographical references and index.  aDives into the real lives of YouTube influencers and explores the secrets of their appeal to fans. Includes a history of YouTube's rise and inner workings. Profiles Jake Paul, PewDiePie, Zoella, and others.8 aJake Paul, PewDiePie and Zoella shape the daily lives of millions of fans, from London to Los Angeles. And their power is growing. Two billion people now watch YouTube.00Yet its stars are a mystery to the general public and media. What is the secret of their appeal? How do they cope with being in front of the lens? And who is behind their success?00Chris Stokel-Walker has spoken to more than 100 insiders for the first independent, in-depth book on YouTube. He charts its rise from single home video to global boom industry ? while getting the facts on brand deals, burnout and authenticity.00Delve into the real lives of YouTubers, discover their outsized impact on society, and grasp our connected future. --cSource other than Library of Congress.20aYouTube (Firm) 0aOnline social networksxSocial aspects. 0aInternet videosxSocial aspects. 0aInternet personalities.