how Youtube shook up TV and created a new generation of stars Stokel-Walker, Chris creator author. text monographic eng

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349 pages : 24 cm Dives into the real lives of YouTube influencers and explores the secrets of their appeal to fans. Includes a history of YouTube's rise and inner workings. Profiles Jake Paul, PewDiePie, Zoella, and others. Jake Paul, PewDiePie and Zoella shape the daily lives of millions of fans, from London to Los Angeles. And their power is growing. Two billion people now watch YouTube.00Yet its stars are a mystery to the general public and media. What is the secret of their appeal? How do they cope with being in front of the lens? And who is behind their success?00Chris Stokel-Walker has spoken to more than 100 insiders for the first independent, in-depth book on YouTube. He charts its rise from single home video to global boom industry ? while getting the facts on brand deals, burnout and authenticity.00Delve into the real lives of YouTubers, discover their outsized impact on society, and grasp our connected future. -- Chris Stokel-Walker. Includes bibliographical references and index. YouTube (Firm) Online social networks Social aspects Internet videos Social aspects Internet personalities TK5105.8868.Y68 S76 2019 9781912454211 1912454211 2019394498 KMU 260610 20260610063151.0 21271682 eng