TY  - BOOK
AU  - Stokel-Walker,Chris
TI  - YouTubers: how Youtube shook up TV and created a new generation of stars 
SN  - 9781912454211
AV  - TK5105.8868.Y68 S76 2019
PY  - 2019///
CY  - Kingston upon Thames, Surrey, United Kingdom
PB  - Canbury Press
KW  - YouTube (Firm)
KW  - Online social networks
KW  - Social aspects
KW  - Internet videos
KW  - Internet personalities
N1  - Includes bibliographical references and index
N2  - Dives into the real lives of YouTube influencers and explores the secrets of their appeal to fans. Includes a history of YouTube's rise and inner workings. Profiles Jake Paul, PewDiePie, Zoella, and others; Jake Paul, PewDiePie and Zoella shape the daily lives of millions of fans, from London to Los Angeles. And their power is growing. Two billion people now watch YouTube.00Yet its stars are a mystery to the general public and media. What is the secret of their appeal? How do they cope with being in front of the lens? And who is behind their success?00Chris Stokel-Walker has spoken to more than 100 insiders for the first independent, in-depth book on YouTube. He charts its rise from single home video to global boom industry ? while getting the facts on brand deals, burnout and authenticity.00Delve into the real lives of YouTubers, discover their outsized impact on society, and grasp our connected future. --
ER  -