01488nam a22003257a 4500 23058407 OSt 20260611073000.0 260611b |||||||| |||| 00| 0 eng d 2023936165 9781529623826 (hardcover) 9781529623819 (paperback) 23058407 eng rda KMU pcc HF5415.I265 T88 Tuten, Tracy, author. Social media marketing / Tracy Tuten. Fifth. 2311 Thousand Oaks : Sage Publications, 2023. xii, 447 pages: Pictures; 25 cm text txt rdacontent unmediated n rdamedia volume nc rdacarrier "The original, bestselling, and award-winning textbook on social media marketing, featuring all the essential topics, concepts, research, and practical application for study and career success. Now thoroughly updated in this fifth edition to reflect the latest developments in social media marketing research and practice, and with new case studies and examples, including brands such as Apple, Cadbury, Lush Cosmetics and Zoom. A must-read for all students and practitioners of social media marketing. Tracy L. Tuten is a professor of marketing at Sofia University, USA"-- Provided by publisher. 0 ibc orignew 2 epcn 20 y-gencatlg lcc BK 0 2668 2668 0 0 lcc 0 0 NFIC CPL CPL OA 2026-06-11 Donation 0 HF5415.I265 T88 Tut 301538 2026-06-11 07:30:47 2026-06-11 BK