Tuten, Tracy creator author. text Fifth. monographic eng

print

xii, 447 pages: Pictures; 25 cm "The original, bestselling, and award-winning textbook on social media marketing, featuring all the essential topics, concepts, research, and practical application for study and career success. Now thoroughly updated in this fifth edition to reflect the latest developments in social media marketing research and practice, and with new case studies and examples, including brands such as Apple, Cadbury, Lush Cosmetics and Zoom. A must-read for all students and practitioners of social media marketing. Tracy L. Tuten is a professor of marketing at Sofia University, USA"-- Tracy Tuten. HF5415.I265 T88 9781529623826 9781529623819 2023936165 260611 20260611073000.0 23058407 eng