01904nam a22003257a 4500 18807678 20230825084448.0 230825b |||||||| |||| 00| 0 eng d 2015028126 9781483377568 (pbk. : acidfree paper) DLC eng KMU rda KMU pcc P91.3 .B385 Berger, Arthur Asa, 1933- author. Media and communication research methods : an introduction to qualitative and quantitative approaches / Arthur Asa Berger, San Francisco State University. Fourth Edition. Los Angeles : SAGE, [2016] xvii, 417 pages : illustrations ; 23 cm text rdacontent unmediated rdamedia volume rdacarrier Revised edition of the author's Media and communication research methods, 2014. Includes bibliographical references (pages 401-408) and indexes. Preface to the fourth edition -- Acknowledgments -- Introduction -- Getting started -- What is research? -- The research process -- Methods of textual analysis -- Semiotic analysis -- Rhetorical analysis -- Ideological criticism -- Psychoanalytic criticism -- Discourse analysis -- Qualitative research methods -- Interviews -- Historical analysis -- Ethnomethodological research -- Participant observation -- Quantitative research methods -- Content analysis -- Surveys -- Experiments -- A primer on descriptive statistics -- Putting it all together -- Nineteen common thinking errors -- Writing research reports -- Glossary. Mass media Research Methodology. Communication Research Methodology. 7 cbc orignew 1 ecip 20 y-gencatlg lcc BK 0 577 577 0 0 lcc 0 0 NFIC CPL CPL OA 2023-08-25 Book International Aid 0 P 91.3 Ber 748957 2023-08-25 00:00:00 2023-08-25 BK