Tuten, Tracy L.,  1967- <br/><br/>
Social media marketing / 
Tracy L. Tuten & Michael R. Solomon. 
 - 2nd edition. 
 - xiv, 332 pages :  illustrations (some color) ;  24 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Foundations of social media marketing. The horizontal revolution -- Social media marketing strategy -- Social consumers -- Network structure and group influence in social media -- The four zones of social media. Social community -- Social publishing -- Social entertainment -- Social commerce -- Social media data management and measurement. Social media for consumer insight -- Social media metrics. 
<br/><br/><label>ISBN: </label>9781473913011 1473913012 9781473913004 
<br/><br/><label>LCCN: </label>2014947247 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Social media--Economic aspects.<br/>Online social networks--Economic aspects.<br/>Internet marketing.
<br/><br/><label>LC Class. No.: </label>HM 742