Tuten, Tracy L. 1967- creator author. Solomon, Michael R. author. text 2nd edition. monographic eng

print

xiv, 332 pages : illustrations (some color) ; 24 cm Foundations of social media marketing. The horizontal revolution -- Social media marketing strategy -- Social consumers -- Network structure and group influence in social media -- The four zones of social media. Social community -- Social publishing -- Social entertainment -- Social commerce -- Social media data management and measurement. Social media for consumer insight -- Social media metrics. Tracy L. Tuten & Michael R. Solomon. Includes bibliographical references and index. Social media Economic aspects Online social networks Economic aspects Internet marketing HM 742 9781473913011 1473913012 9781473913004 2014947247 BTCTA 231120 20231120091921.0 18246678 eng