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Social media marketing / Tracy L. Tuten & Michael R. Solomon.

By: Contributor(s): Material type: TextPublisher: Los Angeles : Sage, [2015]Copyright date: ©2015Edition: 2nd editionDescription: xiv, 332 pages : illustrations (some color) ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781473913011
  • 1473913012
  • 9781473913004
Subject(s): LOC classification:
  • HM 742
Contents:
Foundations of social media marketing. The horizontal revolution -- Social media marketing strategy -- Social consumers -- Network structure and group influence in social media -- The four zones of social media. Social community -- Social publishing -- Social entertainment -- Social commerce -- Social media data management and measurement. Social media for consumer insight -- Social media metrics.
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Holdings
Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Non-Fiction Kapasa Makasa University Open Access Kapasa Makasa University Non-fiction HM 742 Tut (Browse shelf(Opens below)) Available 749295
Total holds: 0

Includes bibliographical references and index.

Foundations of social media marketing. The horizontal revolution -- Social media marketing strategy -- Social consumers -- Network structure and group influence in social media -- The four zones of social media. Social community -- Social publishing -- Social entertainment -- Social commerce -- Social media data management and measurement. Social media for consumer insight -- Social media metrics.

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