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| 001 | 14163785 | ||
| 005 | 20230224084321.0 | ||
| 008 | 230224b |||||||| |||| 00| 0 eng d | ||
| 010 | _a 2005056244 | ||
| 020 | _a0073137634 (hbk) | ||
| 020 | _a9780073137636 (hbk) | ||
| 035 | _a(OCoLC)ocm62325113 | ||
| 040 |
_aDLC _cKMU _dKMU _dBAKER _dDLC |
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| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5415.13 _b.P387 2007 |
| 100 | 1 | _aPeter, J. Paul. | |
| 245 | 1 | 0 |
_aMarketing management : _bknowledge and skills / _cJ. Paul Peter, James H. Donnelly, Jr. |
| 250 | _a8th ed. | ||
| 260 |
_aBoston : _bMcGraw-Hill/Irwin, _cc2007. |
||
| 300 |
_axvii, 813 p. : _bill. ; _c27 cm. |
||
| 504 | _aIncludes bibliographical references (p. 789-795) and indexes. | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 650 | 0 |
_aMarketing _xManagement _vCase studies. |
|
| 700 | 1 | _aDonnelly, James H. | |
| 856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/enhancements/fy0665/2005056244-t.html |
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0665/2005056244-d.html |
| 856 | 4 | 2 |
_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy0735/2005056244-b.html |
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f20 _gy-gencatlg |
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| 942 |
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