Leading the customer experience : inspirational service leadership / Sarah Cook.
Material type:
TextPublisher: Farnham, Surrey, England ; Burlington, VT : Gower, [2015]Description: xii, 174 pages ; 25 cmContent type: - text
- unmediated
- volume
- 9781472447692 (hardback : alk. paper)
- HF 5415.5
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Kapasa Makasa University Open Access | Kapasa Makasa University | Non-fiction | HF 5415.5 Coo (Browse shelf(Opens below)) | Available | 750626 |
Includes bibliographical references (pages 159-162) and index.
Acknowledgments -- Preface -- Why does leadership matter when it comes to customer experience? -- The qualities of the customer focused leader -- Customer insights and priorities -- Recruiting for attitude, training for excellence -- Motivating and empowering your people -- Communicate and praise -- Improve and innovate -- Consistently consistent -- Bibliography -- Index.